All About Photography is a group of industry trained professionals with a passion for sharing for sharing their photographic craft with the community.

While on placement at All About Photography, it was discussed that a brand refresh was required. The current branding was not reflecting the kind of atmosphere or personality AAPH wished to present to the community. The branding lacked any kind of consistency and there were no real assets of any kind.

I was given the task of coming up with a style guide which included colour palettes and font choices, before new brand assets were created for print and social media.

Orange was chosen as a base to evoke the colours of a photographed sunset and for immediate connection to the AAPH brand, with blues and greys chosen as accents.

The style guide has since been applied successfully to a number of print assets and will shortly be rolled out on Social Media, and when combined with a new marketing direction will give the brand a far more unified and recognisable presence.

The new brand styles will also be applied to a brand new web presence which I'm currently working on, to be launched in the coming months.